Privacy Policy
Last updated: January 2026
1. Information We Collect
We collect the following types of information when you use battleofthethames.ca:
- Personal identifiers: Name, email address (only if you voluntarily submit them, e.g., via contact forms or newsletter sign-up).
- Technical data: IP address, browser type, device type, operating system, and approximate location derived from your IP.
- Usage data: Pages visited, links clicked, time spent on pages, referral source, and interactions with affiliate links and banners.
- Cookie data: Information stored via cookies and similar technologies (see Section 3).
2. How We Use Information
We process collected information for the following purposes:
- Analytics: To understand how visitors use our site, measure performance, and improve content.
- Affiliate tracking: To accurately attribute clicks, sign-ups, and other actions to our affiliate partners, ensuring proper commission tracking.
- Site improvement: To diagnose technical issues, enhance user experience, and develop new features.
- Communication: To respond to inquiries or provide information you have requested (e.g., via email).
We do not sell your personal information to third parties.
3. Cookie Policy
We use cookies and similar technologies (e.g., web beacons, local storage) to enhance your browsing experience, analyze traffic, and support affiliate marketing.
- Essential cookies: Necessary for basic site functionality (e.g., remembering cookie preferences).
- Analytics cookies: Help us understand user behavior (e.g., Google Analytics). These may collect anonymized data such as IP address, pages visited, and session duration.
- Advertising / affiliate cookies: Track clicks and conversions on affiliate links to credit our partners and may be used for targeted advertising on other platforms.
Opt-out options: You can manage or disable cookies through your browser settings. You may also opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on and control interest-based advertising via the Digital Advertising Alliance of Canada or Your Online Choices. Note that disabling certain cookies may affect site functionality.
4. Third-Party Links
Our website contains links to third-party online casinos, sportsbooks, and other affiliate partners. These third parties have their own privacy policies and data practices. We do not control and are not responsible for their privacy policies, content, or security practices. We encourage you to review the privacy policy of any third-party site before providing personal information or engaging with their services.
5. Your Rights
Depending on your location, you may have the following rights regarding your personal information:
- Canada (PIPEDA): Access, correction, withdrawal of consent, and the right to file a complaint with the Office of the Privacy Commissioner of Canada.
- European Union / United Kingdom (GDPR): Access, rectification, erasure, restriction of processing, data portability, and the right to object.
- United States – California (CCPA/CPRA): Right to know, delete, correct, and opt out of the sale or sharing of personal information.
To exercise any of these rights, please contact us at [email protected]. We will respond within the timeframes required by applicable law.
6. Data Retention
We retain personal information only as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. Generally:
- Analytics data is retained for up to 26 months.
- Affiliate tracking data is retained for the duration of the applicable affiliate relationship or as long as needed to verify commissions.
- Email correspondence is retained for up to 24 months after last interaction.
After these periods, data is either deleted or anonymized.
7. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Email: [email protected]